Department of Mass Communication, St. Xavier’s University, Kolkata (SXUK) organized a webinar on “Changing Media Landscape and AI” on May 23, 2026 at the university campus. The webinar aimed to familiarize students with the rapidly evolving media environment and the growing role of Artificial Intelligence (AI) in transforming media and communication practices.

The programme witnessed enthusiastic participation, with approximately 60 students registering for the event. The webinar featured engaging sessions by faculty members of the department. Dr. Susmita Halder, Dean, Faculty of Arts and Social Studies delivered the inaugural lecture. Dr. Harish Kumar, Head of the department, delivered an insightful presentation on the changing landscape of radio broadcasting and the ways technological advancements are reshaping radio as a medium. 

Dr. Manali Bhattacharya focused on the application of AI in advertising and marketing communication. Her session highlighted how AI-powered tools are being utilized for audience targeting, consumer behavior analysis, personalized advertising, content creation, campaign optimization and ethical concerns related to the use of AI in advertising.

Dr. Reshmi Naskar delivered a comprehensive session on AI and its impact on the media industry. Her presentation emphasized both the opportunities offered by AI and the challenges associated with its responsible implementation in media and communication. An interactive session took place at the end of the event. 

Dr. Somak Sen