Faculty Profile

I am currently serving as an Assistant Professor in the Department of Commerce at St. Xavier's University. I hold a Ph.D. from Jamia Millia Islamia (JMI), New Delhi, and have been a Gold Medalist in both my Master of International Business (MBA-IB) from Jamia Millia Islamia and B.Com (Hons.) from Aligarh Muslim University. I also hold an M.Com from IGNOU. I have qualified the UGC-NTA National Eligibility Test (NET) in both Commerce and Management multiple times. 

My academic journey has been driven by a passion for teaching, research, and lifelong learning. Over the years, I have gained substantial experience in higher education, teaching undergraduate and postgraduate courses in commerce and management while actively contributing to curriculum development, student mentoring, and academic administration.

My research primarily focuses on consumer behaviour, sustainable marketing, retail management, behavioural sciences, and sustainable consumption. I am particularly interested in understanding consumer decision-making processes and exploring how behavioural insights can contribute to sustainable business practices and effective public policy. My research has been published in internationally reputed Scopus-indexed and ABDC-ranked journals, including Journal of Public Affairs, Sustainability and Climate Change, and International Journal of Ethics and Systems.

I have presented my research at several prestigious national and international conferences, including those organized by IIM Kozhikode and IIT Roorkee. To strengthen my research capabilities, I have participated in multiple advanced research methodology courses, faculty development programmes, and academic writing workshops conducted by leading institutions and the ICSSR.

I have been honoured with the Maulana Azad National Fellowship (MANF) and was also selected for the National Fellowship for OBC (NFOBC) by the University Grants Commission (UGC). These recognitions have further motivated me to pursue high-quality research that addresses contemporary societal and business challenges.

• PhD
• Master of International Business (MBA-IB)
• M.Com
• B.Com (Hons)

• ASSISTANT PROFESSOR, INTEGRAL UNIVERSITY, LUCKNOW, 2ND SEPTEMBER 2024 TO 26TH MAY 2026
• ASSISTANT PROFESSOR, GAYA COLLEGE, GAYA, 1ST APRIL 2016 TO 17TH DECEMBER 2017
• LECTURER MIRZA GHALIB COLLEGE, GAYA, 1ST JULY 2014 TO 31ST MARCH 2016

• I Handled the responsibilities of Warden, Integral University Girls' Hostel.
• I was a Member of NAAC criteria-1.
• I was a Faculty Coordinator for IIT Bombay, Spoken Tutorial at Gaya College.
• I was the Organizing committee members of management fest at Jamia Millia Islamia.
• I was the Member of Mess Committee at Hall of Girls Residence, Jamia Millia Islamia.
• I was the Member of Health committee at Abdullah Hall, Aligarh Muslim University.
• I was the Organizing committee members of fresher and farewell party for B.Com at Aligarh Muslim University
• Member of JMI e-club

• Understanding the moderating effect of altruistic behavior on support for social insurance in India 2025 Journal of Public Affairs Wiley SCOPUS
• Swapping Clothes: Consumer Becoming Sellers 2023 Atma Nirbhar Bharat: Attaining Sustainability by Making India Self Reliant Shivalik Prakashan UGC CARE
• Examining the Antecedents of Behavioral Intention towards Organic Food in India 2022 Sustainability and Climate Change Mary Ann Liebert SCOPUS
• Effect of socioeconomic differences on Covid- 19 preventive behaviour among working adults in India 2021 International Journal of Ethics and Systems Emerald Publishing SCOPUS

• Qualified NTA NET in Commerce (June-2019).
• Qualified NTA NET in Management (June-2021; June-2020; Dec-2019).
• Awardee of Maulana Azad National Fellowship (MANF) by UGC, India.
• Selected for National Fellowship for OBC (NFOBC) by UGC, India.
• Gold Medalist in Post Graduation at JMI.
• Gold Medalist in Graduatio at AMU.