Faculty Profile

Dr. Ayush Anand is an Assistant Professor in the Department of Mass Communication at St. Xavier's University, Kolkata. Prior to joining St. Xavier's University, he served as Assistant Professor of Mass Communication at Xavier University, Patna, and Mahatma Gandhi Central University, Motihari. He earned his Ph.D. in Mass Communication with a specialization in Health Communication from the Central University of South Bihar (CUSB) in 2025. He completed his Master's in Journalism and Mass Communication from the same university in 2018, graduating as the School Gold Medalist. He qualified the UGC-NET in Mass Communication three times and was awarded the Junior Research Fellowship (JRF) in 2021. Dr. Anand's research has received recognition at both national and international levels. His work has been published in the internationally reputed journal Health Communication (Taylor & Francis), and he has presented his research at leading academic forums, including the International Association for Media and Communication Research (IAMCR) Conference in Lyon, France. His scholarly contributions have also been recognized with the Best Research Paper Award at an international conference organized by Chandragupt Institute of Management, Patna. His research primarily focuses on health communication, development communication, digital media, artificial intelligence, and rural communication. Dr. Anand's academic career integrates teaching, research, editorial practice, and development-sector experience, reflecting a strong commitment to media education, interdisciplinary scholarship, and socially relevant research.

• Ph.D in Mass Communication with a specialization in health Communication), Central University of South Bihar, March 2025
• Master of Arts, Mass Communication, Central University of South Bihar, 2018
• Bachelor of Arts, History (Hons.), Patna University, 2016

• Assistant Professor, Department of Mass Communication, Xavier University, Patna, January to May, 2026
• Assistant Professor (Guest), Department of Media Studies, Mahatma Gandhi Central University, Motihari, February to December, 2025

• Deb, A. & Anand, A., (2025). Empowering voice poor through participatory rural communication appraisal (PRCA): Analyzing situation and promoting infant feeding health literacy. Health Communication, 40(14), 2913–2926. https://doi.org/10.1080/10410236.2025.2482284
• Anand, A. & Deb, A., (2024). A critical discourse analysis of selected digital news headlines and cartoons on COVID-19. Stom, 24(Special Issue 1), 152–159
• Anand, A. & Deb, A., (2024). The discourse of headlines of select Hindi news apps: A critical view. Sanshodhak, 12(1), 122–126
• Pathak, A., Deb, A., Joshi, A. & Anand, A., (2024). Measuring HPV vaccination awareness: An analytical study among young women. Shodhkosh, 5(5), 497–501
• Anand, A. & Deb, A., (2023). Revamping the quality of school education through participatory communication: A study on communication gap, intervention and outcomes. Shodh Disha, 62(6), 56–62

• Gold Medal for securing the First Rank (School Topper) in the Master of Arts in Journalism and Mass Communication, Central University of South Bihar. 2023
• Best Research Paper Award at the International Conference organized by Chandragupt Institute of Management, Patna, for outstanding research contribution. 2021
• Junior Research Fellowship, University Grant Commission. 2021
• Gandhi Fellowship, Piramal Foundation, in recognition of leadership and contribution to education and rural development. 2020