Courses Offered
- Ph.D. in Mass Communication
- M.A. in Mass Communication
- B.A. (Hons.) in Mass Communication.
B.A. in Mass Communication
Programme Outcomes (POs)
- PO 01: Critical Thinking: Develop skills required for locating and verifying a particular media content and utilizing the same for creation of well researched content/material.
- PO 02: Effective Communication: Ability to speak, read and write in more than one language and easily communicate with the stakeholders or information source.
- PO 03: Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions in group settings. In this way bringing out societal concerns.
- PO 04: Effective Citizenship: Demonstrate empathetic social concern and equity centered national development, and the ability to act with an informed awareness of issues and participate in civic life through volunteering.
- PO 05: Ethics: Inculcate understanding about concepts related to media ethics, responsible communication/coverage and social responsibility.
- PO 06: Environment and Sustainability: Sensitize about the issues that affect the environment and ways in which media can contribute towards sustainable development.
- PO 07: Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the broadest context socio-technological changes.
Programme Educational Objective
- PEO 01: The students of mass communication will have a successful career in media and communication organizations/institutions.
- PEO 02: The students after graduating will have a reasonable understanding about the academic and industrial nuances of media and communication field.
- PEO 03: The students would be able to establish themselves as entrepreneur and generate employment for other in the domain.
- PEO 04: The students would be capable to keep abreast of any development in the field and deal with any issues arising out of the same.
M.A. in Mass Communication (Hons.)
Program Outcomes
- PO 01: Problem Analysis and Solutions - Identify and interpret media sources, message, channel and audience for an effective media and content planning.
- PO 02: Message Designing - Design/produce message/content for Print, Radio, Television, Film, and Convergent media as per the need of audience.
- PO 03: Modern tool usage - Create, select, and apply updated tools and techniques to record, edit, share, broadcast/publish and analyse the media content (electronic, print and social media) with an understanding of the limitations
- PO 03: Life-long learning - Having independent and life-long learning in the broader context of social, cultural, environmental, economic, and technological changes.
- PO 04: Media and society - Evaluate contextual knowledge to assess social problems and issues and the consequent responsibilities relevant to the professional media practice.
- PO 05: Environment and Sustainability - Elaborate the impact of the professional media and communication solutions for societal and environmental contexts; demonstrate the media knowledge for promotion of sustainable development
- PO 06: Ethics - Integrate ethical principles, human values, commitment to responsibilities and norms of the media practice for holistic development
Programme Educational Objectives
- PEO1- Postgraduates of Mass Communication will have successful career in different media and other corporate organizations.
- PEO2- Postgraduates of Mass Communication will be pursuing research.
- PEO3- Postgraduates of Mass Communication will be making career in academics.
- PEO4- Postgraduates of Mass Communication will develop the skills to become entrepreneur.
St. Xavier's University, Kolkata
