Department of Mass Communication at St. Xavier’s University, Kolkata (SXUK), organised a special lecture on advertising and public relations on October 13, 2026, to familiarise students with industry practices and career opportunities.

The session was led by Waindrilla Saha, an advertising professional from the Bengal Chamber of Commerce & Industry (BCC&I) and Bengal Soulfully Yours, a branding initiative by ITC Limited and BCC&I.

Saha explained the functioning of different departments in an advertising agency and how they collaborate to develop and deliver effective campaigns. She highlighted the importance of understanding client requirements, identifying target audiences and developing the skills necessary to communicate messages effectively.

Saha offered practical guidance on career preparation, including building a professional LinkedIn profile, maintaining an active online presence and creating a compelling portfolio. Emphasising the demands of public relations, she underlined the importance of meeting deadlines, reliability, professional expertise and effective execution.

The interactive session provided students with valuable industry exposure and actionable insights into building careers in advertising and public relations.

Dr. Manali Bhattacharya