On August 23, 2025, Xavier Business School organized an enriching seminar session on “Application of AI in Business Management” and “Digital Marketing”. The session served as a dynamic platform to understand how Artificial Intelligence is reshaping modern business practices and marketing strategies.
The first session was delivered by Mr. Bamacharan Kole, Consultant at Tata Consultancy Services, who highlighted the growing relevance of AI in business management. He explained how AI-driven tools such as predictive analytics, chatbots, robotic process automation, and natural language processing enable organizations to improve efficiency, accuracy, and cost-effectiveness. His talk emphasized data-driven decision-making, personalization, automation, and fraud detection as key strategic advantages of AI adoption.
The second session was led by Mr. Aji Issac Mathew, CEO and Co-Founder of Techshu Digital Marketing. Departing from conventional presentations, he adopted a hands-on approach by demonstrating AI-powered marketing tools live. He showcased how AI can be used to design a complete marketing campaign, starting from research and analysis to execution, while explaining how AI systems learn and optimize outcomes.
The interactive Q&A session reflected strong student engagement, covering ethical concerns, performance metrics, and real-world applications. Overall, the event successfully bridged theory and practice, offering students practical insights into the transformative role of AI in business management and digital marketing.